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WeChat Weekly Rankings: Overseas Tourism Brands – 14-20 June 2025

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 June 2025.

NTOs:
N.1 Japan National Tourism Organization: Japan’s most iconic summer festivals in July. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Pattaya roadshow in Shanghai successfully showcases Thai tourism revival. (View)
N.3 Tourism Malaysia (Shanghai office): 
Hard-to-find brands like Labubu & Alo Yoga? Easy to snag here! (View)

DMOs:
N.1 Macao Government Tourism Office: Must-try Portuguese sandwich spot in Taipa old town. (View)
N.2 Hong Kong Tourism Board: Celebrate Hong Kong SAR’s anniversary with citywide 7.1 discounts and free perks.  (View)
N.3 Dubai Department of Tourism & Commerce Marketing: Why is everyone flocking to Dubai… for the toilets? (View)

Airlines:
N.1 Air Macau: 6.18 mega sale: Round-trips from just 330! (View)
N.2 Scoot: Great deals starting at 339 RMB! (View)
N.3 Japan Airlines
: JAL x Ctrip: Surprise fares from 650 RMB (excluding taxes). (View)

Airports:
N.1 Hong Kong International Airport: Interesting facts about Hong Kong International Airport. (View)
N.2 Paris Airports: Airport guide: The ultimate Paris transfer time and route summary for travelers who get lost easily. (View)
N.3 Singapore Changi Airport: Experience Mariokart at Changi Airport. (View)

Cruise Lines: 
N.1 Viking Cruises:
Retirement travel: Why everyone’s choosing the Viking Danube River cruise. (View)
N.2 Royal Caribbean International:
 Step-by-step guide to picking discounts cruise routes. (View)
N.3 Adora Cruises:
Sail with Adora this summer! (View)

Attractions & Museums:
N.1 Hong Kong Palace Museum: Explore the treasures of Islamic art.  (View)
N.2 MPlus: Picasso in dialogue with Asia: Exploring cross-cultural curatorial perspectives. (View)
N.3 V&A Museum: V&A curator Sau Fong Chan reveals the artistry of Chinese traditional dress. (View)

Hotels:
N.1 InterContinental: Earn up to 50,000 points with Marriott Bonvoy card! (View)
N.2 Marriott Bonvoy: Begin your vacation chapter at Marriott Bonvoy. (View)
N.3 Bvlgari Hotels & Resorts: Bvlgari Abu Dhabi Resort & Residences opens in 2030. (View)

Car Rentals:
N.1 Hertz Car Rental: Experience effortless and exclusive travel with Hertz Gold Plus Reward. (View)
N.2 Blue Car Rental: How breathtaking can Iceland’s waterfalls be? Discover the 4 most iconic waterfalls that will leave you awe-struck. (View)
N.3 Avis Rent A Car: Drive the UAE with Avis. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 88
N. overseas airlines surveyed: 47
N. overseas airports surveyed: 27
N. overseas cruise lines surveyed: 20
N. overseas attractions & museums surveyed: 29
N. overseas hotels surveyed: 41

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