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How to Get a WeChat Account from Overseas

19 Jun 2024

With 1.34 billion users, WeChat is China's omnipotent and ubiquitous "superapp". But how can you get a WeChat account from outside of China? Our guide shows you how to register for a WeChat account from overseas in 10 easy steps.

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Top 10 WeChat Posts by Tourism Destinations 2023

01 Jan 2024

Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.

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Chinese Travel Consumption Trends White Paper 2023

02 Jun 2023

Released by Tencent Marketing Insight and Tongcheng Research Institute, the Chinese Travel Consumption Trends White Paper 2023 outlines top consumer trends and preferences for travel, based on a survey of more than 2,000 travelers.

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Top 10 WeChat Posts by Tourism Destinations 2022

19 Dec 2022

Which WeChat articles by overseas tourism destinations got the most views in 2022? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.

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VisitScotland Campaign Targets Chinese Students in the UK

25 May 2022

VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.

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Chinese New Year Campaigns for Tourism 2022

01 Feb 2022

Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at a few Chinese New Year campaigns and activities from 2022, with design and promotion by Dragon Trail International.

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2021 Full-Year WeChat Rankings Report

19 Jan 2022

In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.

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2021’s Top 10 WeChat Posts by International Museums

29 Dec 2021

What kind of WeChat content stood out for international museums in 2021? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social media marketing captured the most attention.

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AlUla Launches WeChat Mini-Program for Chinese Tourism

08 Dec 2021

AlUla quickly became a coveted destination for Chinese tourists when Saudi Arabia opened up in 2019. Now, the ancient oasis town is staying top-of-mind with an educational and interactive WeChat mini-program created by Dragon Trail.

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