Marketing solutions to connect you to China and the world

Dragon Trail Research

Get answers to your most pressing questions about the Chinese market with Dragon Trail Research. Through quantitative and qualitative research, we help our clients to uncover market trends, evaluate tactics, and engage target audiences. Find out what Chinese consumers and industry professionals know and think about your brand, and make marketing decisions with confidence supported by our surveys, focus groups, strategy recommendations and more.

China Travel Market Monitor

Our Market Monitor is a cost-share survey that allows multiple brands to participate in the same survey. This fast, cost-effective, and high-quality survey is ideal for maximizing a limited research budget to obtain the evidence needed for effective decision making.


Traveler Attitude Survey

Power your China market recovery strategy with first-hand data on the post-pandemic Chinese traveler, with research tools including online survey, offline survey, one-on-one interviews and focus groups. We help you to formulate your research  goals, define your target audience, and design your survey. Our reports help you interpret the data and provide concrete marketing strategy advice.

Travel Trade Intelligence

First-hand insight from China’s travel agents on the best ways to promote your brand and work with the Chinese travel trade, leveraging our extensive industry network and fresh database of +60,000 outbound travel advisors.

Customer Experience Audit

We can analyze the customer experience of your brand at every touch point to identify opportunities for digital transformation that drives customer engagement, satisfaction and revenue growth.

Custom Strategy Development

Work in partnership with our strategy team to define your business goals and potential, identify strengths and challenges, find out how you compare to competitors, and create a roadmap for development based on what you want to achieve through B2C and/or B2B marketing.

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