Resources - news, events, videos & presentations

BLOG

5 Trends for Chinese Overseas Shopping in 2024

26 Jun 2024

What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.

Read more

BLOG

Infographic: Chinese Shoppers in 2024

08 May 2024

Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?

Read more

EVENTS

ATM Dubai: Dragon Trail Speaking

08 May 2024

Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend ATM Dubai from 6-8 May 2024, speaking at two conference sessions about the Chinese outbound market.

Read more

BLOG

Bacardi Launches WeChat Mini-Program for Hainan Whisky Emporium

17 Nov 2021

Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.

Read more

BLOG

China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp