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What is the role of online event technology in a reconnected world? In 2024, Dragon Trail's TNTM online events platform facilitated successful business matchmaking and improved organization at diverse in-person travel industry events in China and the Middle East.
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With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
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To help potential exhibitors and visitors from overseas plan ahead for Chinese travel trade marketing in 2025, we've compiled this guide to confirmed exhibitions and other industry events in China, including new schedules as well as event cancellations.
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Dragon Trail surveyed 295 Chinese travel agents who currently sell outbound travel, uncovering the most up-to-date information on the Chinese outbound tourism market in 2024 and how the travel trade approaches cooperation with overseas destinations and businesses.
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Join our October webinar for key insights on Chinese outbound tourism during Golden Week: market recovery status, Gen Z trends, and emerging travel preferences.
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Join Dragon Trail International and ForwardKey's joint webinar in September to gain firsthand insights on flight bookings, travel sentiment, and a preview of the October holiday period.
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What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.
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Dragon Trail’s July webinar is a must for any travel brand or business working with the Chinese travel trade. We’ll share original survey data and expert advice for post-pandemic travel trade marketing, and bring you face to face with Beijing’s leading travel trade event.
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China’s most important MICE exhibition has returned, but what about the MICE market? We spoke to IT&CM buyers and exhibitors about this new stage in China’s MICE market and what the industry expects for the future.
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