How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.