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The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.
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Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
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With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.
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Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
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One of most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. How do you stand out – and avoid making major blunders?
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Dragon Trail's President - Americas, Matt Grayson, will join panelists from Ctrip and Shiji to speak about outbound travel from China at HEDNA's Global Distribution Conference in LA on 29 January, 2019.
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Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about Chinese outbound tourism and technology at Hotel Analyst's Hotel Distribution Event in London on 3 October, 2018.
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Dragon Trail's Director of Business Development Saxon Booth will speak at the Travel Daily Executive Summit in Bangkok on 3 August, 2018. The invitation-only, hospitality-focused summit brings together 50 five-star hotel GMs from the APAC region, plus six start-up executives.
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Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
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