In 2025, Dragon Trail supported Marriott Vacation Club's China market expansion with increased sales leads through media buy and organic channels, as well as boosting the brand’s reputation on Chinese social media.
Dragon Trail's cooperation with the Ctrip (Trip.com Group) Offline Stores School began in November 2025, regularly delivering destination training sessions on behalf of our clients to Ctrip's offline sales staff across China.
Egypt’s tourism sector kicked off 2026 with a high-impact promotional tour across China, visiting Beijing, Shanghai, and Guangzhou in a roadshow organized by Dragon Trail and bringing together key Egyptian suppliers and Chinese buyers.
Dragon Trail has launched a new WeChat mini-program for Abu Dhabi’s Yas Island. Designed for the Chinese travel trade, it offers extensive destination information, product routes, marketing resources, and cooperation opportunities.
Following Canada's reinstated approval as a destination for group tourism from China in 2025, Destination Canada launched its new “Welcome to Canada” light training course for the Chinese travel trade, available through Dragon Trail’s China Travel Academy.
Dragon Trail International is wrapping up a busy year supporting the global travel industry through B2C and B2B marketing, original research, events around the world, and much more. Here's what we delivered for our clients and partners in 2025.
From 16-23 October 2025, the Emotions Are Georgia roadshow brought the Chinese travel trade face to face with Georgian National Tourism Administration (GNTA) and its partners, with stops in Beijing, Shanghai, and Shenzhen.
Chinese consumers experienced Georgia's unique charm up close at Beijing's Longfu Temple Art District, with an interactive B2C event organized by Dragon Trail on behalf of Georgian National Tourism Administration with the support of the Embassy of Georgia.
On 14 August 2025, Madrid's luxury department store Galería Canalejas hosted an engaging and productive travel trade gathering in Guangzhou. As Galería Canalejas' marketing partner in China, Dragon Trail is proud to have organized and run the event.
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