Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 December, 2023-5 January, 2024

NTOs:
N.1 Tourism Australia: G’day 2024! Happy New Year! (View)
N.2 Tourism Authority of Thailand – Kunming Office: (Video) Thousands gather at centralwOrld to celebrate New Year. (View)
N.3 Tourism Authority of Thailand – Shanghai Office: (Video) Governor of TAT wishes everyone a happy New Year. (View)

DMOs:
N.1 Visit Sydney: (Video) Fireworks show to celebrate New Year.  (View)
N.2 Discover Hong Kong: (Video) First-person view of Hong Kong’s 2024 New Year’s Eve fireworks show. (View)
N.3 Macao Government Tourism Office: New Year blind box giveaway. (View)

Airlines:
N.1 Cathay Pacific: Revisit your annual travel memories. (View)
N.2 Hong Kong Airlines: Happy New Year! (View)
N.3 AirAsia: In 2024, what new flight routes will depart from China? (View)

Cruise lines:
N.1 MSC Cruises: (Video) Plan your next trip with MSC in 2024. (View)
N.2 Royal Caribbean International: How much do you need to spend on a 5-day, 4-night trip? (View)
N.3 Viking Cruises: (Video) How does a fitness enthusiast spend her 5 days on a cruise? (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort: New products for Duffy and Friends, themed around the Year of the Dragon, are on the way. (View)
N.2 The British Museum: BMShop New Year lucky draw. (View)
N.3 V&A Museum: Check out our New Year-themed wallpaper from V&A Museum. (View)

Hotels:
N.1 Hilton Hotels & Resorts: (Video) Hilton’s mini reality show– Dali stop, part 2. (View)
N.2 Marina Bay Sands Singapore: (Video) Yuewen IP Global Awards. (View)
N.3 Marriott Bonvoy: Grand opening of Sheraton Hotel Taiyuan. (View)

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25