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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 25 November-1 December 2023

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 25 November-1 December 2023.

NTOs:
N.1 Visit Sweden:
Stockholm on a snowy morning. (View)
N.2 Swiss National Tourist Office: (Video) Jungfrau railway: Journey to Europe’s peak and frosty wonderland. (View)
N.3 Tourism Australia: A must-visit guide to Uluru Region. (View)

DMOs:
N.1 Discover Hong Kong: LV show in Hong Kong.  (View)
N.2 Tourism Victoria & Melbourne: Celebrate Christmas in Melbourne! (View)
N.3 Macao Government Tourism Office: Four best spots to catch the sunset in Macau. (View)

Airlines:
N.1 Hong Kong Airlines:
(Video) Happy 17th anniversary to Hong Kong Airlines! (View)
N.2 Air New Zealand: (Video) Premiere of Air New Zealand’s first film! (View)
N.3 Cathay Pacific: Beware of false advertisements claiming exclusive flight offers. (View)

Cruise lines:
N.1 Royal Caribbean International:
 Things that you CANNOT do on a cruise ship. (View)
N.2 Viking Cruises: Exclusive Lunar New Year cruise routes. (View)
N.3 MSC Cruises: (Video) Explore a luxurious voyage on the Japan-Korea cruise route. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 (Video) Christmas tree lighting at Hong Kong Disneyland. Make a Wish! (View)
N.2 Museum of Fine Arts Boston: (Video) Exhibition at MFA: Fashioned by Sargent. (View)
N.3 V&A Museum: (Video) Explore Hollywood Starlets’ Chanel haute couture with experts. (View)

Hotels:
N.1 Marina Bay Sands Singapore:
Ralph Lauren pop up store at Marina Bay Sands Singapore. (View)
N.2 Mandarin Oriental Hotel Group: Christmas special menu at MO. (View)
N.3 Marriott Bonvoy: Discover Marriott Bonvoy hotels in Chengdu and Chongqing. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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Xiaohongshu Rankings

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