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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 25-31 May 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 25-31 May 2024.

NTOs:
N.1 Swiss National Tourist Office:
Why the Vatican’s Swiss guard is composed only of Swiss youth. (View)
N.2 Tourism Australia: Australia’s natural wonders. (View)
N.3 Tourism New Zealand: Explore winter in New Zealand and win a winter getaway. (View)

DMOs:
N.1 Discover Hong Kong: (Video) Chenyu Hua’s concert in Hong Kong: A cyber city experience.  (View)
N.2 Forever Edinburgh: Let’s celebrate Edinburgh’s 900th anniversary! (View)
N.3 Macao Government Tourism Office: Macau wins The Most Satisfactory Destination Award: Special fan giveaway. (View)

Airlines:
N.1 Hong Kong Airlines:
6/18 fan giveaway. (View)
N.2 British Airways: British Airways and China Southern Airlines announce codeshare partnership. (View)
N.3 Cathay Pacific: Zhizhen Zhang reaches new heights at the French Open! (View)

Cruise lines:
N.1 MSC Cruises:
 Cool summer cruise for kids and parents on MSC Bellissima. (View)
N.2 Royal Caribbean International: (Video) Experience the ultimate luxury: Royal cruise perfect family suite. (View)
N.3 Viking Cruises: (Video) Start your retired life with a Viking cruise ticket. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 Join the summer celebratio with Olu Mel’s new musical adventures at Hong Kong Disneyland. (View)
N.2 M+ Museum: Fan He’s photography exhibition: The distance between black and white reality. (View)
N.3 Hong Kong Medical Museum: New merchandise is here! (View)

Hotels:
N.1 Marina Bay Sands Singapore:
JJ Lin’s Concert x MiracleCoffee – Nanchang stop. (View)
N.2 Mandarin Oriental Hotel Group: Must-try Laksa hotpot at Macau MO. (View)
N.3 Diaoyutai MGM Hospitality: Recruitment for hotel experience officers. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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Xiaohongshu Rankings

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