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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 11-17 May

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11-17 May.

NTOs:
N.1 Tourism Australia:
Witnessing aurora in Australia: Share your photos. (View)
N.2 Swiss National Tourist Office: New logo, new vision for the future. (View)
N.3 Tourism New Zealand: Aurora in New Zealand! (View)

DMOs:
N.1 Discover Hong Kong: Transportation guide for Chenyu Hua’s Hong Kong concert in May.  (View)
N.2 Macao Government Tourism Office: Singers unite for a monsoon concert in Macau. (View)
N.3 Forever Edinburgh: Comment below your photo of Edinburgh’s aurora. (View)

Airlines:
N.1 Hong Kong Airlines:
Exclusive benefits! Join us on May 14th at 10 am to get details for Hong Kong Airline’s promotion. (View)
N.2 Asiana Airlines: Chongqin-Seoul flight resume on May 27th! (View)
N.3 Cathay Pacific: (Video) Student discounts. (View)

Cruise lines:
N.1 Royal Caribbean International:
 (Video) Boarding guide: Follow along for insider tips! (View)
N.2 MSC Cruises: (Video) Where to go for summer vacation? (View)
N.3 Viking Cruises: (Video) Unique Mother’s Day gift idea: A voyage on Viking Cruises. (View)

Attractions & Museums:
N.1 M+ Museum:
 Unveiling the program for M+ Inaugural ‘Asian Avant-Garde Film Festival’. (View)
N.2 V&A Museum: ‘William Morris’ rose collection: A tribute to International Museum Day. (View)
N.3 Hong Kong Disneyland Resort: Listen to ‘Let it Go’ beside the Friendship Fountain. (View)

Hotels:
N.1 Marina Bay Sands Singapore:
MiracleCoffee x JJ Lin’s concert– Suzhou stop. (View)
N.2 Mandarin Oriental Hotel Group: Hand-draw map of Guangzhou by artist Don Mak. (View)
N.3 InterContinental Pattaya Resort: Terminal 21 shopping guide. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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Xiaohongshu Rankings

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