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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 11-17 May

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11-17 May.

N.1 Tourism Australia:
Witnessing aurora in Australia: Share your photos. (View)
N.2 Swiss National Tourist Office: New logo, new vision for the future. (View)
N.3 Tourism New Zealand: Aurora in New Zealand! (View)

N.1 Discover Hong Kong: Transportation guide for Chenyu Hua’s Hong Kong concert in May.  (View)
N.2 Macao Government Tourism Office: Singers unite for a monsoon concert in Macau. (View)
N.3 Forever Edinburgh: Comment below your photo of Edinburgh’s aurora. (View)

N.1 Hong Kong Airlines:
Exclusive benefits! Join us on May 14th at 10 am to get details for Hong Kong Airline’s promotion. (View)
N.2 Asiana Airlines: Chongqin-Seoul flight resume on May 27th! (View)
N.3 Cathay Pacific: (Video) Student discounts. (View)

Cruise lines:
N.1 Royal Caribbean International:
 (Video) Boarding guide: Follow along for insider tips! (View)
N.2 MSC Cruises: (Video) Where to go for summer vacation? (View)
N.3 Viking Cruises: (Video) Unique Mother’s Day gift idea: A voyage on Viking Cruises. (View)

Attractions & Museums:
N.1 M+ Museum:
 Unveiling the program for M+ Inaugural ‘Asian Avant-Garde Film Festival’. (View)
N.2 V&A Museum: ‘William Morris’ rose collection: A tribute to International Museum Day. (View)
N.3 Hong Kong Disneyland Resort: Listen to ‘Let it Go’ beside the Friendship Fountain. (View)

N.1 Marina Bay Sands Singapore:
MiracleCoffee x JJ Lin’s concert– Suzhou stop. (View)
N.2 Mandarin Oriental Hotel Group: Hand-draw map of Guangzhou by artist Don Mak. (View)
N.3 InterContinental Pattaya Resort: Terminal 21 shopping guide. (View)

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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Xiaohongshu Rankings

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