Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 1-7 June 2024

NTOs:
N.1 Tourism New Zealand: Must-visit markets for an authentic and local experience. (View)
N.2 Swiss National Tourist Office: (Video) Montreux:  A summer of fragrant wild daffodils. (View)
N.3 Tourism Australia: Escape the heat in Australia from June to August. (View)

DMOs:
N.1 Discover Hong Kong: Hong Kong travel gift card giveaway.  (View)
N.2 Macao Government Tourism Office: Must-try durian delights in Macau. (View)
N.3 Forever Edinburgh: Edinburgh Outdoor Film Festival at St Andrew Square from 14-16 June. (View)

Airlines:
N.1 Cathay Pacific: (Video) Cathay’s Pacific’s documentary premieres June 11! (View)
N.2 Air Macau: (Video) First Singaporean chief purser of Air Macau retires after 27 years of service. (View)
N.3 Hong Kong Airlines: 6/18 promotion: Discounted tickets from Hong Kong to multiple cities in mainland China. (View)

Cruise lines:
N.1 Royal Caribbean International: 6/18 giveaway: Free instax polaroid lucky draw. (View)
N.2 Hurtigruten Cruises: (Video) Daily new adventures on Hurtigruten Cruises in Antartica. (View)
N.3 MSC Cruises: (Video) Summer promotion: MSC mid-year celebration saving guide in here! (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort: Olu Mel’s 4th anniversary celebration. (View)
N.2 Hong Kong Medical Museum: New merchandise will be out on sale tomorrow! (View)
N.3 V&A Museum: The legendary life of Beatrix Potter: Unveiling the artistic world behind Peter Rabbit. (View)

Hotels:
N.1 Marina Bay Sands Singapore: JJ Lin’s concert x Miracle Coffee – Guiyang stop. (View)
N.2 Mandarin Oriental Hotel Group: Win tickets to ‘I Am a Cat’ new exhibition. (View)
N.3 Hyatt Centric Victoria Harbour Hong Kong: Hidden gem in Hong Kong: breathtaking views from Braemar Hill. (View)

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25