Resources - news, events, videos & presentations

Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 1-7 June 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 1-7 June 2024.

N.1 Tourism New Zealand:
Must-visit markets for an authentic and local experience. (View)
N.2 Swiss National Tourist Office: (Video) Montreux:  A summer of fragrant wild daffodils. (View)
N.3 Tourism Australia: Escape the heat in Australia from June to August. (View)

N.1 Discover Hong Kong: Hong Kong travel gift card giveaway.  (View)
N.2 Macao Government Tourism Office: Must-try durian delights in Macau. (View)
N.3 Forever Edinburgh: Edinburgh Outdoor Film Festival at St Andrew Square from 14-16 June. (View)

N.1 Cathay Pacific:
(Video) Cathay’s Pacific’s documentary premieres June 11! (View)
N.2 Air Macau: (Video) First Singaporean chief purser of Air Macau retires after 27 years of service. (View)
N.3 Hong Kong Airlines: 6/18 promotion: Discounted tickets from Hong Kong to multiple cities in mainland China. (View)

Cruise lines:
N.1 Royal Caribbean International:
 6/18 giveaway: Free instax polaroid lucky draw. (View)
N.2 Hurtigruten Cruises: (Video) Daily new adventures on Hurtigruten Cruises in Antartica. (View)
N.3 MSC Cruises: (Video) Summer promotion: MSC mid-year celebration saving guide in here! (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 Olu Mel’s 4th anniversary celebration. (View)
N.2 Hong Kong Medical Museum: New merchandise will be out on sale tomorrow! (View)
N.3 V&A Museum: The legendary life of Beatrix Potter: Unveiling the artistic world behind Peter Rabbit. (View)

N.1 Marina Bay Sands Singapore:
JJ Lin’s concert x Miracle Coffee – Guiyang stop. (View)
N.2 Mandarin Oriental Hotel Group: Win tickets to ‘I Am a Cat’ new exhibition. (View)
N.3 Hyatt Centric Victoria Harbour Hong Kong: Hidden gem in Hong Kong: breathtaking views from Braemar Hill. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

Share this:

Xiaohongshu Rankings

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.