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Xiaohongshu Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels–7-13 December 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 7-13 December 2024.

NTOs:
N.1 Swiss National Tourist Office:
(Video) Beijing pop-up: Swiss winter chalet opens at Houhai. (View)
N.2 Tourism New Zealand: 4 beginner-friendly hiking trails in New Zealand. (View)
N.3 Tourism Authority of Thailand – Shanghai Office: Thai National Day, Father’s Day, and King Bhumibol’s birthday celebrated! (View)

DMOs:
N.1 Discover Hong Kong: Win Disneyland tickets: Experience a magical winter in Hong Kong.  (View)
N.2 South Australian Tourism Commission: (Video) Tianyu Ma’s adventures in South Australia. (View)
N.3 York: Moments in York. (View)

Airlines:
N.1 Air New Zealand:
(Video) Air New Zealand’s magical Christmas surprise. (View)
N.2 Cathay Pacific: Limited offer: Cathay Pacific’s “Premium Travel Pass”. (View)
N.3 Mahan Air: Fan giveaway: 20 Persian calendars to honor your 2025. (View)

Airports:
N.1 Singapore Changi Airport:
Hello Kitty 50th anniversary: Sanrio puffer bag surprises at Changi Airport. (View)
N.2 Malaysia Airports: KLIA transit vs KLIA Ekspres: Know the difference! (View)
N.3 London Heathrow Airport: (Video) What’s with the purple robes at Heathrow? Christmas carols performance to celebrate the season! (View)

Cruise lines:
N.1 Royal Caribbean International:
 (Video) A city comes to life on a night cruise. (View)
N.2 MSC Cruises: (Video) 2025 first voyage returns. (View)
N.3 Viking Cruises: Two new domestic China coast cruises available! (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 (Video) Duffy and Friends’ adorable Christmas tale unfolds! (View)
N.2 The British Museum: 2025 calendar fan giveaway. (View)
N.3 M+ Museum: Pei’s architecture photography contest. (View)

Hotels:
N.1 Marriott Bonvoy:
Shanghai winter vouchers: Weekly deals to explore the city. (View)
N.2 Pan Pacific Hotels Group: Year-end deals: Experience Malaysia in magic. (View)
N.3 希尔顿Hilton: Fan giveaway: Attend Yunying Su’s live concert! (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas airports surveyed: 14
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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