Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 March-5 April

NTOs:
N.1 Tourism Australia: Exploring autumnal Australia: From vibrant colors to wildlife wonders. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: The Bangkok mayor leads delegation to Shanghai for bilateral cooperation talks. (View)
N.3 Swiss National Tourist Office: Explore the colors of spring in Basel. (View)

DMOs:
N.1 Discover Hong Kong: Honoring Leslie Cheung.  (View)
N.2 Macao Government Tourism Office: Discover Macau’s letterpress printing heritage. (View)
N.3 Forever Edinburgh: Explore Edinburgh’s secret gardens for picture-perfect moments. (View)

Airlines:
N.1 Cathay Pacific: Cathay Pacific’s sustainable makeover challenge. (View)
N.2 Hong Kong Airlines: Hong Kong Airlines resumes flight to Kagoshima. (View)
N.3 Air New Zealand: Share your flight experience and win gifts. (View)

Cruise lines:
N.1 Royal Caribbean International: (Video) Experience the ultimate adventure with Royal Caribbean. (View)
N.2 Viking Cruises: (Video) New honeymoon experience: 11-day deep dive into Europe along the Rhine River. (View)
N.3 MSC Cruises: (Video) Official guide to onboard payments. (View)

Hotels:
N.1 Marina Bay Sands Singapore: Experience the spectacular ‘Hamilton’ at Marina Bay Sands. (View)
N.2 Mandarin Oriental Hotel Group: 6 top mixologists gather in Hong Kong for an Asian cocktail extravaganza. (View)
N.3 Marriott Bonvoy: Relax and unwind with a little wanderlust. (View)

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25