Resources - news, events, videos & presentations

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 12-18 June 2021

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 12-18 June 2021.

N.1 Visit Norway: Stargazing with TFBoys’ Roy Wang. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Silverlake Winery, Pattaya. (View)
N.3 Tourism Authority of Thailand – Chengdu Office: Thailand promotion at Happy Valley Chengdu. (View)

N.1 Forever Edinburgh: Short video: Stockbridge. (View)
N.2 Discover Hong Kong: Giveaway: What are you doing on the last day of the Dragon Boat Festival holiday? (View)
N.3 Gunma: Happy Dragon Boat Festival from Gunma’s mascot. (View)

N.1 Asiana Airlines:
Photos of Seoul in summer + giveaway. (View)
N.2 Cathay Pacific: Happy Dragon Boat Festival! (View)
N.3 All Nippon Airways: Happy Dragon Boat Festival! Do you prefer sweet or savory zongzi? (View)

Cruise Lines:
N.1 Royal Caribbean International
: Father’s Day giveaway. (View)
N.2 Dream Cruises: Short video: Super seacation at night. (View)
N.3 Princess Cruises: Happy Father’s Day! (View)

Attractions & Museums:
N.1 Louvre Museum, Paris: Dragons at the Louvre for Dragon Boat Festival. (View)
N.2 V&A Museum: 18th century Dragon Boat Festival watercolor from our collection. (View)
N.3 The British Museum: How to make ancient Roman-style bread. (View)

N.1 Bvlgari Hotels and Resorts: Summer afternoon tea at Bulgari Hotel Beijing. (View)
N.2 Radisson Hotels: Visiting Hangzhou in June. (View)
N.3 Accor Hotels: Father’s Day dessert giveaway. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

Share this:

Weibo Rankings

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.