Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 10-16 July 2021

NTOs:
N.1 Tourism Authority of Thailand – Chengdu Office: Video: Ko Samui opens today! (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Video: Chef Chats. (View)
N.3 German Nation Tourist Board: Which German breads do you remember? (View)

DMOs:
N.1 Nagasaki Tourism Office: Poll: Which summertime Nagasaki dish do you prefer eating? (View)
N.2 Forever Edinburgh: Before leaving Edinburgh: UGC photos. (View)
N.3 Discover Hong Kong: Sam Hui song lyrics + nighttime view from Kowloon. (View)

Airlines:
N.1 Asiana Airlines: Video: Giant cheese takoyaki. (View)
N.2 All Nippon Airways: Summer giveaway. (View)
N.3 Emirates Airline: Emirates’ app is available on Huawei HarmonyOS. (View)

Cruise Lines:*
N.1 Royal Caribbean International: Giveaway: Share your sailing experience. (View)
N.2 MSC Cruises: We’re live streaming now! (View)
*Only two cruise lines posted on Weibo during this week

Attractions & Museums:
N.1 V&A Museum: Short video: Block printing William Morris wallpaper. (View)
N.2 The British Museum: It’s the 3-year anniversary of our flagship shop launch on Tmall. (View)
N.3 Louvre Museum, Paris: We’re unveiling the newly restored “L’Assomption” in our exhibition of Provencal School paintings. (View)

Hotels:
N.1 Bvlgari Hotels and Resorts: Mid-Autumn Festival mooncake collection. (View)
N.2 Radisson Hotels: Three Radisson Collection hotels have recently been opened in China — book with 25% off. (View)
N.3 Marriott Bonvoy: Escape the summer heat in the Suzhou/Hangzhou area — promotion with Fliggy. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38