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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16-22 December 2023

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 December 2023.

NTOs:
N.1 Tourism Austria:
Year-end giveaway. (View)
N.2 Swiss National Tourist Office: Flying Santa Claus bid farewell at Montreux Christmas market. (View)
N.3 Turespaña (Spain Tourism Board): Discover Palacio Real de Madrid: The majestic royal palace of Madrid. (View)

DMOs:
N.1 Discover Hong Kong:
Explore Hong Kong with @Cisha. (View)
N.2 Forever Edinburgh.: Photos: check out these beautiful landscapes in Edinburgh. (View)
N.3 Region of Valencia Tourism Board: Unveiling day-to-night surprises in Calpe. (View)

Airlines:
N.1 All Nippon Airways: 
Safety quiz: What items cannot be checked-in on ANA international flights? (View)
N.2 Etihad Airways: Christmas giveaway. (View)
N.3 China Airlines: Video: Airbus A330 (View)

Cruise Lines:
N.1 Royal Caribbean International:
Taste authentic pizza aboard! (View)

Attractions & Museums:
N.1 Art Institute of Chicago:
 Elizabeth Siddal: Muse, model, painter, and poet in the world of pre-Raphaelite art. (View)
N.2 The British Museum: How many masterpieces can you recognize? (View)
N.3 The Museum of Modern Art: MoMA invites you to explore a collection of snowy photographs. (View)

Hotels:
N.1 Bvlgari Hotels & Resorts:
Encounter the enchanting starry night at La Terrazaa, Bvlgari Hotel Shanghai. (View)
N.2 Hilton Hotels & Resorts: Zhang Yijie checks into Conrad Hotel in Jiuzhai. (View)
N.3 Marriott Bonvoy: Join Marriott Bonvoy Traveler’s Day event on official WeChat account and stand a chance to win Taylor Swift’s concert tickets in Tokyo! (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 68
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 64
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 23
N. overseas hotels surveyed: 39

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