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Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 7-13 December 2024

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 7-13 December 2024.

NTOs:
N.1 Turkish Tourism Board:
Jun Gong’s Turkey travel vlog.  (View)
N.2 Tourism Australia: Meet these cuties in Australia! (View)
N.3 German National Tourist Board: Top 100 German destinations: Königssee – A pristine Alpine paradise. (View)

DMOs:
N.1 Dubai Department of Tourism & Commerce Marketing: 
Burj Khalifa: Dubai’s “lighthouse” guiding every step forward. (View)
N.2 Discover Hong Kong: Estelle Chen’s winter experience in Hong Kong. (View)
N.3 South Australian Tourism Commission.: Win a signed South Australian calendar with Tianyu Ma. (View)

Airlines:
N.1 All Nippon Airways:
Osaka Festival of Lights 2024: A winter wonderland. (View)
N.2 Finnair: Fly with Santa’s official airline. (View)
N.3 China Airlines: Pilot’s reflections: Navigating the skies and life’s journeys. (View)

Airports:
N.1 Istanbul Airport:
Discover the charm of Istanbul Airport and win a sweet treat! (View)
N.2 Kansai International Airport: Warm up at Kansai airport with hot water stations for travelers. (View)
N.3 Singapore Changi Airport: Changi Airport WOWS fine spirits: Cognac and single malt whiskey tasting. (View)

Cruise Lines:
N.1 Princess Cruises: 
Upgraded Princess cruises for 2025. (View)
N.2 Royal Caribbean International:
 Discover Spectrum of the Seas: A floating dreamland at sea! (View)
N.3 Hurtigruten Cruises:
HX Hurtigruten Cruises acquisition announced by Investor Consortium. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 Duffy and Friends stop animation. (View)
N.2 Louvre Museum, Paris: Explore the majestic Apollo Gallery at the Louvre. (View)
N.3 The British Museum: 33rd hall exhibition update: China and South Asia pavilion reopens December 13th.  (View)

Hotels:
N.1 Bvlgari Hotels & Resorts:
Holiday magic at Bvlgari Hotel Beijing. (View)
N.2 Marriott Bonvoy: Explore winter fun in Shanghai at Marriott hotels. (View)
N.3 Kempinski Hotels: Celebrate the festive season at Kempinski and Nuo hotels. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 68
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 64
N. overseas airlines surveyed: 49
N. overseas airports surveyed: 23
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 23
N. overseas hotels surveyed: 39

 

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