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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 21-27 October 2023

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 21-27 October 2023.

N.1 Tourism Australia:
Jacarandas in Sydney are in bloom! (View)
N.2 Visit Sweden: (Video) Is it Sweden or Switzerland? (View)
N.3 Tourism Authority of Thailand – Shanghai Office: Yunxi Luo becomes the cultural ambassador for Sino-Thai friendship. (View)

N.1 Macao Government Tourism Office: Macau week in Xiamen, Fujian.  (View)
N.2 Tourism Victoria & Melbourne: Share a photo you’ve taken of Flinders Street. (View)
N.3 Forever Edinburgh: Halloween events in Edinburgh. (View)

N.1 AirAsia:
Sri Lanka launches visa-free policy to Chinese tourists. (View)
N.2 Cathay Pacific: How to make the most of a 3-hour layover in Hong Kong? (View)
N.3 Hong Kong Airlines: (Video) Hong Kong Airlines’ 9 major destinations in Japan. (View)

Cruise lines:
N.1 Royal Caribbean International:
 (Video) Dining on Royal Caribbean. (View)
N.2 MSC Cruises: Activities on MSC Bellissima. (View)
N.3 Viking Cruises: 11.11 promotion: Discounted tickets and packages. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 Winter merchandises will be on sale soon. (View)
N.2 Museum of Fine Arts Boston: Exhibition at MFA: Fashioned by Sargent. (View)
N.3 M+ Museum: M+ Cinema playlist. (View)

N.1 Marina Bay Sands Singapore:
Gucci ambassador Zhan Xiao’s poster creates a stir at Marina Bay Sands. (View)
N.2 Small Luxury Hotels of the World: SLH new member: Villa Tokay in Indonesia. (View)
N.3 Preferred Hotels & Resorts: Celebrate Halloween with us! (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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