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WeChat Weekly Ranking- Destinations, Airlines and Cruises – Week 17-23 April

The most read article leveraged the popularity of the movie The Fate of the Furious to introduce extreme sports in Australia.

N.1 Tourism Australia: The most read article leveraged the popularity of the movie The Fate of the Furious to introduce extreme sports in Australia.
N.2 Tourism Authority of Thailand – Beijing Office: Thailand’s top article encouraged followers to send Songkran Water Festival photos to win gifts.
N.3 Destination Canada: An article about Canada’s history has gained the highest views for this week.

N.1 Hong Kong Tourism Board: Hong Kong’s Birthday of Tin Hau Festival.
N.2 Dubai Department of Tourism & Commerce Marketing: Dubai’s top 10 free of charge attractions.
N.3 Macao Government Tourism Office: Macao’s Songkran Water Festival.

N.1 Air Asia: 50% off tickets in the occasion of Mother’s Day.
N.2 Cathay Pacific: Discount tickets to Australia.
N.3 Singapore Airlines: Discount tickets in the occasion of Singapore Airlines’ 70th anniversary.

Cruise Lines:
N.1 Royal Caribbean International: Membership sales promotion.
N.2 Costa Cruise: A commercial advertising video features actress Gao Yuanyuan.
N.3 Royal Caribbean International Deals: leveraging the popularity of a Chinese movie A Chinese Odyssey.

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About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 42
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 51
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13

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