WeChat Weekly Ranking- Destinations, Airlines and Cruises – Week 12-18 June

NTOs:
N.1 Tourism Australia: With over 64,000 total post views, Tourism Australia gained the top position for the fourth consecutive week, with its most read article on Australia’s best food markets.
N.2 Destination Canada: Canada came in second with over 55,000 total post views. The most popular article featured  Canada’s 10 most beautiful university campuses.
N.3 Tourism Authority of Thailand – Beijing Office: Thailand came back to the top three positions introducing the “2017 People’s Choice Awards Thailand” an award ceremony to recognize Chinese traveler’s most liked Thai hotels, attractions and restaurants.

DMOs:
N.1 Hong Kong Tourism Board: Hong Kong Tourism Board received over 12,000 total post views with its lead article ” Walking in Hong Kong’s pedestrian areas, discovering a hidden side of the city”.
N.2 Macao Government Tourism Office: Macao’s food stalls.
N.3: Los Angeles Tourism & Convention Board: Things to do or places to visit on Father’s day.

Airlines:
N.1 Air Asia: Back to the top position with over 172,000 total post views, last week Air Asia shared tips on dining in Bangkok, Chiangmai and Phuket Island.
N.2 Cebu Pacific: Tickets to Manila from RMB 400.
N.3 Cathay Pacific: Tickets to the USA and Canada from RMB 2,550.

Cruise Lines:
N.1 Royal Caribbean International: Summer sales promotions.
N.2 Royal Caribbean International Deals: Collaboration with renowned Peking duck restaurant Dadong.
N.3 Costa Cruise: Introduction to uxury brand Trussardi and give away campaign.

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com.

About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 43
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 52
N. overseas airlines surveyed: 47
N. overseas cruise lines surveyed: 13