WeChat Weekly Ranking- Destinations，Airlines and Cruises – Week 1-7 May

NTOs:
N.1 Tourism Authority of Thailand – Beijing Office: Last week’s lead article introduced the international balloon festival held in the southern city of Hat Hay.
N.2 Destination Canada: Destination Canada received last week’s highest number of pages views among NTOs for its article on 10 typical Canadian things such as the meaning of “sorry” for Canadians, the country’s famous comedians, Canadian style chocolate and more.
N.3 Japan National Tourism Organization: Japan’s top 9 most visited UNESCO sites.

DMOs:
N.1 Macao Government Tourism Office: The week’s most popular post featured Macau’s weekend night market in Rua de Cinco De Outubro and provided food recommendations.
N.2 Hong Kong Tourism: Last week’s post focused on Old Town Central’s heritage, cuisine, art and culture with a recommended walking tour.
N.3 Orange County Tourism: Entering the top three positions for the first time since January 2017, the campaign promoted Disney California Adventure Park’s new initiative – the Summer of Heroes.

Airlines:
N.1 Air Asia: Unlike in previous posts, Air Asia’s most read article of the week shifted the focus on content marketing, with tips about travelling to Thailand. Flight promotions were listed at the end of the article.
N.2 Emirates Airlines: Last week’s post announced the finalists to a contest for Chinese overseas students to win a one way ticket and encouraged readers to vote for the best participants.
N.3 Cathay Pacific: Guidebook for older parents travelling on their own.

Cruise Lines:
N.1 Royal Caribbean International: Royal Caribbean and brand ambassador Lin Zhiying launched music video “Amazing” to inaugurate the ship “Ovation of the Seas” opening season in North China.
N.2 Norwegian Cruise Line: Countdown for Norwegian Joy’s ship to reach China from Germany: 55 days.
N.3 Royal Caribbean International Deals: This account also featured Lin Zhiying’s “Amazing” music video shot on the ship.

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Contact us at michaela.mentasti@dragontrail.com

About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.