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WeChat Weekly Ranking: Destinations, Airlines and Cruises – 2 April – 8 April 2018

Japanese food, cruises for the whole family, concert tickets for loyalty program members, and UK attractions top the WeChat rankings this week.

NTOs:
N.1 Japan National Tourism Organization: The Tsukiji fish market might be closing down soon.
N.2 Tourism New Zealand: 10 reasons to fall in love with New Zealand’s fall.
N.3 Tourism Authority of Thailand – Beijing Office: Songkran Festival – Tips on how to join in on the water fights.

DMOs:
N.1 Tourism Vancouver: Vancouver’s cherry blossoms.
N.2 Hong Kong Tourism Board: Special places in Hong Kong.
N.3 Dubai Department of Tourism & Commerce Marketing: What kind of traveler are you? Take our test and win prizes.

Airlines:
N.1 Air Asia:
Flights from 319 RMB & six must-try Malaysian specialties.
N.2 Cebu Pacific: Important noticeNew flight schedule following Boracay’s shutdown.
N.3 Cathay Pacific: Win up to 700 RMB worth of discounts with our lottery tickets.

Cruise Lines  
N.1 Royal Caribbean International:
Early bird discounts to take your children on a cruise this summer.
N.2 Viking Cruises: The 15 families, winners of the “Take your parents to see the world” contest, are about to embark on their Rhine cruise.
N.3 Dream Cruises: Okinawa-style food to arrive on board Dream Cruises.

Attractions & Museums
N.1 Hong Kong Disneyland: Unmissable package: park visit and MAYDAY 2018 LIFE TOUR concert.
N.2 London Eye: London Eye – how to avoid crowds.
N.3 The Roman Baths, Bath: The Roman Baths saw 1.3 million visitors last year, up 8%.

Hotels
N.1 Starwood Preferred Guest: Members’ reward – an invitation to Li Quan’s concert.
N.2 Hilton Hotels & Resorts: Hilton Honors membership offers greater rewards in April.
N.3 Marriott International: Members’ reward – an invitation to Tian Ray’s concert.

To follow our weekly rankings, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 46
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 66
N. overseas airlines surveyed: 47
N. overseas cruise lines surveyed: 14
N. overseas attractions & museums surveyed: 19
N. overseas hotels surveyed: 17

 

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