Resources - news, events, videos & presentations

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16-22 December 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 December 2023.

N.1 Japan National Tourism Organization: Year-end giveaway. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Complete guide to the Thailand 2024 Countdown. (View)
N.3 Turespaña (Spain Tourism Board):
It’s the busiest time of the year in Spain. (View)

N.1 Macao Government Tourism Office: Festive experiences in Macau. (View)
N.2 Hong Kong Tourism Board: Hong Kong’s most festive New Year’s Eve tour guide. (View)
N.3 Queensland Australia: 9 highlights of Queensland 2023. (View)

N.1 Air Macau: 
Year-end promotion: Round-trip between mainland china and Macau for as low as ¥659! (View)
N.2 Air Asia: Ultimate guide to Thai delights. (View)
N.3 Cathay Pacific
: Discounted tickets starting at ¥1811. (View)

Cruise Lines: 
N.1 Royal Caribbean International:
Christmas lucky draw and 2023’s last round of promotion. (View)
N.2 Viking Cruises:
 Check out the beautiful pictures and positive reviews from those who joined the Vietnam and Hong Kong maiden voyage. (View)
N.3 Adora Cruises:
Digital Dunhuang Exhibition appears on Adora Cruises. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland: An ideal route for a family-friendly visit to the Frozen World.  (View)
N.2 The British Museum: Limited Christmas-themed products. (View)
N.3 The Museum of Modern Art, New York: Finding connections between literature and art. (View)

N.1 Marriott Bonvoy: Your chance to win Taylor Swift’s The Eras Tour concert ticket. (View)
N.2 InterContinental: Regent Food Lab. (View)
N.3 Melia Hotels International: Discover Melia Hotels. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 88
N. overseas airlines surveyed: 47
N. overseas cruise lines surveyed: 20
N. overseas attractions & museums surveyed: 29
N. overseas hotels surveyed: 41

Share this:

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.