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WeChat, Weibo, & Xiaohongshu Rankings for Education: 9-15 March 2024

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 9-15 March 2024.

Universities on WeChat:
N.1 The University of Hong Kong: Deadline approaching: HKU’s admission and info session. (View)
N.2 The Hong Kong Polytechnic University: An inside look at PolyU: President Teng Jinguang. (View)
N.3 The University of Queensland: Online info session in Tourism, Hospitality, and Event Management. (View)

Universities on Weibo:
N.1 Monash University: Vlog: Brigitta’s vibrant Monday at Monash University. (View)
N.2 Yale University: Excited for Yale students’ return from spring break! (View)
N.3 UCL: Congratulations our alumni Nolan and Emma for shining at this year’s Oscars! (View)

Universities on Xiaohongshu:
N.1 The University of Hong Kong: How’s midterm week going for y’all? (View)
N.2 Queen’s University Belfast: Begin your journey at Queen’s University Belfast! (View)
N.3 City University of Hong Kong: CityUHK PetPower: Strengthening the bond between animals and humans. (View)

Cannot find your university on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
WeChat ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
Weibo ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.

N. overseas universities surveyed on WeChat: 35
N. overseas universities surveyed on Weibo: 54
N. overseas universities surveyed on Xiaohongshu: 12

Mortar board icon on title image by Freepik from

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