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WeChat, Weibo, & Xiaohongshu Rankings for Education: 17-23 February 2024

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 17-23 February 2024.

Universities on WeChat:
N.1 Nanyang Technological University, Singapore (NTU): Campus connections: Love stories at NTU. (View)
N.2 The Hong Kong Polytechnic University: PolyU International Summer Program is now open for application! (View)
N.3 The University of Hong Kong: Student life at HKU: Insights and stories from international students. (View)

Universities on Weibo:
N.1 Monash University: Exploring the impact of research at Monash University. (View)
N.2 Yale University: Yale snow scenes. (View)
N.3 UCL: UCL alumni Christopher Nolan’s film Oppenheimer sweeps 7 awards at 2024 BAFTA ceremony. (View)

Universities on Xiaohongshu:
N.1 The Hong Kong University of Science and Technology: What can you do with a HKUST student card? (View)
N.2 The University of Hong Kong: What are your expectations for the new semester? (View)
N.3 City University of Hong Kong: University of Hong Kong’s history. (View)

Cannot find your university on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
WeChat ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
Weibo ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.

N. overseas universities surveyed on WeChat: 35
N. overseas universities surveyed on Weibo: 54
N. overseas universities surveyed on Xiaohongshu: 12

Mortar board icon on title image by Freepik from


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