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WeChat, Weibo, & Xiaohongshu Rankings for Education: 13-19 January 2024

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 13-19 January 2024.

Universities on WeChat:
N.1 The University of Hong Kong: Are you spelling “眀徳格物” correctly? (View)
N.2 The Hong Kong Polytechnic University: Master of Science for Electric Vehicles is open for applications. (View)
N.3 The University of Manchester: Vacancies for The University of Manchester, China Center. (View)

Universities on Weibo:
N.1 Yale University: Snowy day in New Haven. (View)
N.2 Monash University: Learn more about Media and Communication Bachelor’s double degree at Monash University. (View)
N.3 The University of Sheffield: What is your favorite green space near campus? (View)

Universities on Xiaohongshu:
N.1 The University of Hong Kong: Welcome back to school! (View)
N.2 City University of Hong Kong: What are your expectations for the new semester? (View)
N.3 University of St Andrews: My St Andrews Plog. (View)

Cannot find your university on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
WeChat ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
Weibo ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.

N. overseas universities surveyed on WeChat: 35
N. overseas universities surveyed on Weibo: 54
N. overseas universities surveyed on Xiaohongshu: 12

Mortar board icon on title image by Freepik from

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