The Hurun Chinese Luxury Consumer Survey 2022 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.
A new report from Chinese luxury travel agency SparkleTour identifies the current trends in high-end Chinese tourism, with insights on the demographics, sales channels, destinations, and other developments in Chinese luxury travel consumption.