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Exploring Georgia: Unveiling Junny Tours’ Unique Offerings for Chinese Travelers

29 Nov 2023

Between 15-17 November, Junny Tours partnered with Dragon Trail to exhibit at COTTM 2023. Dragon Trail caught up with Junny Tours’ CEO to learn more about the organization’s growth, strategic approach, and the unique selling points that set Junny Tours apart in the travel market.

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Wildlife Protection: A Travel Industry Responsibility

12 Jun 2023

Which travel companies are failing to protect wildlife? World Animal Protection’s Wildlife Campaign Manager Yu Zheng shares the organization’s latest work to assess and train the global and Chinese travel industry on the importance of wildlife protection.

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George Cao: How to Prepare for Chinese Tourism Recovery

18 Jan 2023

The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.

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Singapore Embraces New Tech for MICE Recovery

12 Oct 2022

When and how will Singapore's MICE tourism industry make a full recovery? Singapore Tourism Board's Andrew Phua discusses new partnerships, the future of event technology, and STB's first post-pandemic offline event in China.

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Interview: WTTC’s Sarah Wang on Tourism Marketing for China

13 Sep 2022

We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.

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Interview: Jordan’s Coming Chinese Travel Boom

03 Aug 2022

Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.

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Interview: The Future of Chinese Tourism to France

18 May 2022

With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.

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Interview: After Reopening, What’s Next for Philippine Tourism?

30 Mar 2022

We spoke to Rene Reyes, Tourism Attaché at the Philippine Tourism Office Shanghai, about consumer and trade marketing, the potential to tap into China's craze for water sports, and how the Chinese visitor profile might change post-pandemic.

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Interview: Marketing the Region of Valencia to China

09 Mar 2022

How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.

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