Resources - news, events, videos & presentations


African Wildlife Foundation Raises Awareness in China for Animal Conservation

07 Nov 2019

Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.

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Webinar: Digital Advertising in China for Travel Brands

18 Mar 2019

In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.

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Case Study: Celebrity Wang Leehom introduces Norwegian Joy Ship

26 Jan 2017

Dragon Trail developed a video campaign featuring Norwegian Cruise Line (NCL) godfather and actor Wang Leehom. Dressed as a ship captain, he invites participants to get on board of Norwegian Joy, NCL’s first purpose-built ship for the Chinese market, to explore its facilities and the activities offered on board. 

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Case Study – European NTOs Launch China Hosted and Localised Websites

22 Jan 2017

Dragon Trail Interactive recently developed and launched consumer websites for European destination marketing organizations Visit Europe and Turespaña (Spain Tourism).

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