Sentiment Reports
Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.
Sentiment Reports
Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
Sentiment Reports
Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.
Sentiment Reports
Dragon Trail surveyed 295 Chinese travel agents who currently sell outbound travel, uncovering the most up-to-date information on the Chinese outbound tourism market in 2024 and how the travel trade approaches cooperation with overseas destinations and businesses.
Sentiment Reports
Dragon Trail's April 2024 consumer survey reveals important insights about shifts in Chinese traveler sentiment and planning behavior, as well as data-driven advice on what travel brands can do to attract the Chinese outbound tourism market.
Sentiment Reports
Dragon Trail's September 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning for the upcoming October holiday period. Reduced COVID fears and positive outlooks hint at a growing outbound tourism market.
Sentiment Reports
What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.
Sentiment Reports
Dragon Trail's April 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning, as well as data-driven advice on what travel brands can do to nurture the recovery of Chinese outbound tourism.
Sentiment Reports
In the days leading up to China's reopening for international travel, Dragon Trail surveyed mainland Chinese travelers about their plans for 2023. This snapshot of Chinese consumer sentiment offers findings to guide tourism brands during the recovery period.
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