Date: 5-7 November, 2018
WTM London, ExCel
Type of Event: Speaking/Exhibition
Speaker: Roy Graff, Sienna Parulis-Cook, Andrea Biasi, Jose Sanchez Rodriguez
The Dragon Trail Interactive team will be attending WTM London from 5-7 November, 2018, with three speaking events and availability for individual meetings.
On Monday, 5 November, Dragon Trail’s Communications Manager, Sienna Parulis-Cook, joins a panel discussion on using social media to reach the Chinese outbound travel market, from 2-2:45pm.
On Tuesday, 6 November, Dragon Trail’s Managing Director for EMEA, Roy Graff, will speak on the topic of luxury travel for the Chinese outbound market as part of a panel on Asian luxury travel, from 1:30-2:30pm.
On Wednesday, 7 November, Dragon Trail will join PATA’s ‘Asia and China: Emerging Trends and New Approaches to Marketing’ event from 10:30am-12:30pm. Dragon Trail’s session, ‘Chinese Outbound Tourism Marketing for SMEs’, from 11:45am, will introduce the basics of Chinese digital marketing for SMEs (regional and city tourism boards, attractions, national tour operators, transport companies etc.), including tips on getting started and the essentials of reputation management, as well as how national and regional tourism boards can support SMEs to connect to Chinese travelers and the Chinese travel trade. The event will be followed by a networking lunch. Please Please RSVP by 1 November to ensure your place.
Roy and Sienna will be attending WTM London for all three days of the exhibition, along with Business Development Managers Andrea Biasi and Jose Sánchez Rodríguez . The Dragon Trail team is available for individual meetings to discuss marketing for Chinese outbound tourism during this time. Please click here to schedule an appointment with Roy, or email communications@dragontrail.com to meet with Andrea, Jose or Sienna.
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