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Webinar: Weibo for Travel Marketing

In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.

Event details

Date: 26 June, 2019

Time: 9am London (4pm Beijing); 5pm London (9am Los Angeles)

Type of Event: Webinar

Speaker: Sienna Parulis-Cook

A more open social media platform than WeChat, Weibo has made a strong comeback in recent years and is favored by Chinese influencers. In Dragon Trail’s June 2019 webinar, we’ll show you the best ways to use Weibo for travel marketing, including how content and posting strategies should differ from WeChat. You’ll also learn from best practice examples from some of the world’s leading travel brands.


The webinar will be held at two scheduled times to fit both Europe/Middle East/Africa and Americas time zones, and will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

1st Webinar Session– Recommended for residents in Europe and Asia
Time: 9am London (4pm Beijing)

2nd Webinar Session
– Recommended for residents in the Americas
Time: 5pm London (12pm NYC, 9am Los Angeles)

Event calendar

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