Resources - news, events, videos & presentations

Webinar: Chinese Outbound Tourism – 2018 in Review and What’s Coming in 2019

In our first webinar of the year, Dragon Trail teams up with Create Consulting to review the trends that defined Chinese outbound tourism in 2018, and discuss what travel marketers should be ready for in 2019.

Event details

Date: Wednesday, 16 January, 2019

Time: 9am London (5pm Beijing); 5pm London (9am Los Angeles)

Type of Event: Webinar

Speaker: Sienna Parulis-Cook and Michael Jones

Catch up on the trends that defined Chinese outbound tourism in 2018, including consumer behavior, digital marketing, and the Chinese travel industry. In the first 2019 edition of Dragon Trail’s monthly webinar series, we’re joined by Michael Jones from Chinese travel-focused PR company Create Consulting. Together, we’ll look back at the biggest developments in Chinese tourism and travel marketing over the past year, and discuss what travel marketers should be ready for in 2019.

About Create Consulting
Founded in 2011, Create Consulting is a trade and media representation agency focused on promoting tourism and lifestyle brands to the Chinese market. With its head office in Beijing and its team spread throughout China’s major cities including Shanghai, Hangzhou, Guangzhou, Shenzhen and Chengdu, Create Consulting services clients Peru Tourism Board, Jordan Tourism Board, South African Tourism Board, Viking Cruises and numerous other hotel, theme park, luxury mall and tour operator brands in the China market.


The webinar will be held at two scheduled times to fit both Europe/Middle East/Africa and Americas time zones, and will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

1st Webinar Session– Recommended for residents in Europe and Asia
Time: 9am London (5pm Beijing)

2nd Webinar Session
– Recommended for residents in the Americas
Time: 5pm London (12pm NYC, 9am Los Angeles)

For further information, please send an email to or call us on +86 (0)10 6266 7530.

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.