‘Thinking in China’ for the Spanish Tourism Industry

Event details

Date: 21 March, 2018

Time: 9:30am

Thyssen-Bornemisza Museum, Madrid

Type of Event: Seminar and Panel Discussion

Speaker: Roy Graff and Jose Sanchez

Dragon Trail Interactive has partnered with tourism PR and marketing agency Interface Tourism Spain to co-organize ‘Thinking in China: Discovering the Chinese Tourist’, a presentation and panel discussion on marketing to Chinese tourists, to be held at the Thyssen-Bornemisza Museum in Madrid on 21 March, 2018.

Dragon Trail’s Managing Director – EMEA, Roy Graff, and Business Development Manager, Jose Sanchez, will present on Chinese travel trends – including popular destinations, market segmentation and the rise of independent travel. They will also introduce new digital developments in China, with recommendations for both B2B and B2C digital strategies, alongside relevant case studies.

The presentation will be followed by a panel discussion featuring stakeholders in the inbound Chinese tourism market to Spain, sharing experience and recommendations for the hospitality industry, tour operators and cultural attractions.

After the event, attendees will enjoy a guided tour of the Thyssen-Bonemisza Museum, part of Madrid’s ‘Golden Triangle of Art’, followed by cocktails at the Museum’s El Mirador restaurant.

Attendance is free, but limited to 100. Find more information (in Spanish) and sign up here.

Read more about the Thyssen Museum and its marketing to Chinese visitors here.