On 9 July 2024, Dragon Trail delivered a masterclass on Chinese social media for the Spanish tourism board in Madrid. The session was part of a full-day training, and introduced our bespoke 182-page report on the Chinese digital landscape created for Turespaña.
Offline events are back for the travel industry, and May 2024 took Dragon Trail around the world and across China to attend exhibitions and summits. These are the highlights, from speaking and exhibiting, to representing clients and making new connections.
Dragon Trail International has appointed Edward Chen as General Manager for PR and Representation, further strengthening the company’s capabilities to best serve clients during and beyond the recovery period for Chinese outbound tourism.
Dragon Trail has launched weekly rankings for overseas travel brands' accounts on Chinese social media platform Xiaohongshu, tracking destinations, airlines, cruise lines, attractions, and hotels.
From 12-16 June 2023, Dragon Trail assisted the Macao Trade and Investment Promotion Institute to organize the “Opportunities and Development” hybrid conference and in-person FAM trip for MICE buyers from the Chinese mainland.
Since its launch, Dragon Trail Studios has hosted events and filming for clients in tourism, e-commerce, academia and transport, demonstrating our versatility, first-rate facilities, and technological know-how. Let's take a look!
The Pacific Asia Travel Association (PATA) will hold Virtual PATA Travel Mart (PTM) 2022 from November 3-7, powered by the Official Virtual Event Partner, Dragon Trail International.
Dragon Trail is now offering high-tech filming and broadcasting services in Beijing at Dragon Trail Studios. The new facility expands our production capabilities for virtual and hybrid events, with state-of-the-art design, event management, and online distribution.
The China Tourism Group (CTG) and Dragon Trail International have partnered to launch a live streaming series called “Executive Round Table on Culture & Tourism”. The first session attracted 624 live viewers from 250 companies.
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