Holding the First Virtual Edition of a World-Leading MICE Exhibition

Project Specifics
  • Incentive Travel & Conventions, Meetings (IT&CM) China
  • MICE - Exhibition

  • Digital Events
  • 2020

The Situation

IT&CM China and CTW China offered an opportunity for destinations and sellers of MICE and business travel to come together to shape the industry’s “new normal” in August 2020. The online exhibition – a partnership between TTG Events and Dragon Trail – bridged the gap between international and Chinese MICE and business travel industry professionals, facilitating partnership and business development, knowledge sharing, and networking.

The Results

– Almost 3,000 1-on-1 meetings completed in just two days
– 90% meeting completion rate
– 94% qualifying meeting rate

Our Work

The event attracted 242 suppliers from 26 global destinations, meeting with more than 380 buyers to complete nearly 3,000 online business meetings in just two days. With a 90% meeting completion rate and even higher qualifying meeting rates, the event exceeded expectations. It also featured an extensive, multi-track conference program, industry networking sessions, and a gamified buyer engagement scheme.

Following the success of the 2020 event, Dragon Trail is returning virtual event partner for IT&CM China and CTW China Online in 2021.

Client testimonial

"The amount of support that the event received exceeded our expectations, especially in the meetings aspect where we had concerns about the level of no-shows. For virtual events, such rates are notoriously indicated to be around 40 to 50% of registered numbers. We, however achieved a 90% completion of all appointments that were pre-scheduled, which is an exceptionally high commitment rate by the delegates. The quality of meetings was also rated extremely positively by exhibitors, which proved that with the right set-up and approach, virtual events can be just as effective as physical events.
Our biggest takeaway was thus the importance of working with reliable tech partners who were ready to journey with us through the process to implement our vision virtually, and support our valued delegates to optimize their tech experience at the event."
- Darren Ng
Managing Director
TTG Asia Media

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