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Market Research Analyst

Location

Beijing

Job Description

Dragon Trail has a unique, young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective candidates will be offered a lot of responsibility and a unique opportunity to gain valuable experience for their future career development.

In this role you will be responsible for conducting market research into the digital travel economy and delivering strategic insights for the benefit of our clients. You will assist in gathering information, conducting surveys, interpreting data, formulating reports and making recommendations based upon the research findings. To accomplish this task, you will work with the Business Development and Marketing Departments to provide up to date statistics and insights on the Chinese outbound tourism and Chinese online social media industries.

The successful candidate will also monitor and identify current and emerging trends in Chinese consumer behavior and best marketing practices. You will apply qualitative and quantitative techniques to interpret the data and produce reports. A good understanding of digital marketing, social media and/or of the travel industry in China will be regarded favorably. The position requires a solid understating of digital marketing and excellent communication skills.

Responsibilities

  • Assist the Marketing and Business Development Departments with research on the Chinese outbound tourism, Chinese online social media industry, Chinese consumer behavior and best marketing practices in China

  • Provide marketing tracking and research information by collecting, analyzing, and summarizing data and trends

  • Produce periodic research reports in collaboration with the marketing team for wide publication

  • Assist with completion of ad hoc requests for research information

  • Compile monthly and quarterly industry reports with key statistics and data about major industry players

  • Identify current and emerging industry trends

  • Assemble reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations

  • Conduct in-depth data analyses using traditional and advanced methods

  • Write articles and reports for internal and external use

Skills and Requirements

  • 1 to 3 years of experience in a research capacity

  • Experience in the tourism and/or social media industries highly advantageous or demonstrated interest in the sectors

  • Excellent written and verbal communication skills

  • Strong analytic and critical thinking capabilities

  • Detail oriented and with strong organizational skills

  • Strong understanding of China business environment an advantage

  • Proactive and able to work independently

  • Expertise with Excel, PowerPoint, and SPSS

  • Bachelors or advanced degree in marketing or business preferred

Desired Characteristics

  • Curious, creative and strategic – able to identify & clearly articulate business implications drawn from research

  • Clear, effective & compelling communicator; exceptional written and verbal skills

  • Digital research experience

  • Able to effectively guide, mentor and motivate team

  • Team player with ability to juggle multiple projects, effectively prioritize stakeholder needs, meet tight deadlines

  • Ability to creatively analyze, and react to a variety of sales challenges

  • Broad based knowledge of traditional and emerging media platforms in China

Apply

In your cover letter (no more than one page), please explain why you would like to apply for Dragon Trail Interactive and why you are suitable for the role. Please note that applications without a cover letter will not be considered.

Please apply with a CV and a cover letter for immediate review.

Apply for this position

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