We are uniquely positioned to serve the global travel industry

Dragon Trail Interactive is a travel-focused digital marketing agency. We help clients reach and engage with affluent Chinese consumers online.

Dragon Trail Interactive has a deep understanding of the Chinese outbound travel market, the Chinese digital landscape and affluent Chinese consumers. We were one of the first digital marketing agencies to identify the significance of the Chinese outbound travel market to international destinations. Recognizing the tremendous potential of Chinese social media as a way to tap into that market, we have created deep expertise and established extensive relationships within the Chinese travel and digital media industries. Our team of in-house marketers, creative designers, copywriters, software engineers and account managers helps global travel and tourism organizations reach and engage with affluent Chinese consumers through outstanding digital initiatives.

Creating an interactive WeChat campaign series for an airline

Creating an Interactive WeChat H5 Campaign Series for an Airline

Dragon Trail designed two WeChat-based H5 lucky draw campaigns for Air France for Chinese New Year and Singles' Day, to create buzz and increase awareness and interaction with Chinese consumers. Both campaigns spurred fan growth for Air France's WeChat account, and received significant page views.

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Resources including news, videos, social media analysis and more

Discover and better understand the Chinese travel market.

Follow our weekly WeChat rankings for the travel industry; keep up to date with articles on news and trends in Chinese outbound travel and digital media; watch videos and presentations providing background and insights to Chinese outbound travel; find out more about what we do and where to meet at upcoming events.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2 December – 8 December 2019

12 Dec 2019

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China’s Potential for Wellness Tourism

11 Dec 2019

Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2 December – 8 December 2019

10 Dec 2019

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