Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week 28 September - 4 October.
BLOG
What's the latest for Chinese outbound travel recovery? We’ve rounded up and translated all the news and reports available on Chinese outbound travel during the National Day holiday from 1-7 October 2024.
EVENTS
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook is joining the WTM London 2024 conference as a panelist for the session "Understanding The Power of Chinese Travelers: Trends To Capitalize On, and Pitfalls To Avoid".
BLOG
Fastdata’s 2024 report includes an in-depth analysis of China’s online travel industry, as well as an assessment of the current outbound travel market and consumer trends, based on industry data and a July 2024 survey of Chinese users of online travel platforms.
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Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 September 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 14-20 September 2024.
EVENTS
Dragon Trail's CEO and co-founder George Cao is joining the COTTM conference in Beijing, speaking about trends in digital marketing for overseas tourism destinations.
BLOG
Singapore's visa-free policy has grown Chinese tourism to 106% of pre-pandemic levels by July 2024. The country is enhancing visitor experiences with new flight routes, stable fares, and innovations like passport-free clearance and immersive IP-themed attractions.
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