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New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 March-5 April.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, hotels, and car rental companies for the week of 30 March-5 April 2024.
Brand Rankings
The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 30 March-5 April.
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The first quarter of 2024 saw interesting changes to the WeChat leaderboards, with certain destinations and brands moving up dramatically since last year. Find out which accounts and categories stood out in our Q1 report.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 March-5 April 2024.
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The Hurun Chinese Luxury Consumer Survey 2024 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 23-29 March 2024.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 March.
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