EVENTS
Join Dragon Trail's April webinar to get the very first look at the results of our latest Chinese Traveler Sentiment Survey, covering May Labor Day holiday plans, the impact of the Iran conflict on outbound travel intention, wellness travel, and much more.
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Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
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Although it's too early to understand the full impact of the latest conflict in the Middle East on Chinese tourism to the region and beyond, this is what we know so far based on information from and interviews with major Chinese travel agencies.
Company News
Egypt’s tourism sector kicked off 2026 with a high-impact promotional tour across China, visiting Beijing, Shanghai, and Guangzhou in a roadshow organized by Dragon Trail and bringing together key Egyptian suppliers and Chinese buyers.
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In 2025, tourism boards drove engagement on Xiaohongshu/RedNote through celebrity partnerships and gaming collaborations, while airlines abandoned polished ads for meme-driven content – with authenticity and cultural relevance outperforming traditional marketing.
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Where did Chinese outbound travelers go over the 2026 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
EVENTS
Dragon Trail is an official Research Partner for ATM Dubai 2026. Director of Marketing and Communications, Sienna Parulis-Cook will attend the event from 17-19 August 2026, sharing new and exclusive insights at two conference sessions.
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What should overseas travel destinations and businesses expect from Chinese New Year 2026? We’ve rounded up all the data released by Chinese travel agencies and booking platforms so far.
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The Year of the Fire Horse begins next week, with a longer-than-ever public holiday to celebrate the Chinese New Year from 15-23 February. What can we expect for this peak season for Chinese outbound travel? To find out, we surveyed 315 travel agents.
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