Resources - news, events, videos & presentations

EVENTS

WTM Latin America 2025: Dragon Trail Speaking

16 Apr 2025

Dragon Trail's Market Development Director Andrés Rodriguez will attend WTM Latin America in São Paulo from 14-16 April 2025, delivering a conference session on Chinese tourism to Latin America on Wednesday, 16 April.

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EVENTS

Webinar: Chinese Traveler Sentiment & Plans for 2025

23 Apr 2025

Join Dragon Trail's April webinar to be the first to see the results of our newest Chinese Traveler Sentiment Report. Findings include plans for the May Labor Day holiday and summer travel season, digital touch points for travel, destination perception, and more.

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BLOG

How Hotels Can Capture the Chinese Market Overseas

26 Mar 2025

How can hotels effectively market and sell to Chinese international travelers? We’ve identified the three essentials for any international hotel’s marketing and sales strategy for China.

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BLOG

Hurun Chinese Luxury Consumer Survey 2025

25 Mar 2025

The Hurun Chinese Luxury Consumer Survey 2025 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.

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Company News

Oman Appoints Dragon Trail as Its Marketing Representative in China

25 Mar 2025

The Ministry of Heritage & Tourism, the Sultanate of Oman has officially appointed Dragon Trail International as its marketing representative in China, starting from January 1, 2025.

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EVENTS

Arabian Travel Market 2025: Dragon Trail Attending

28 Apr 2025

Dragon Trail's CEO George Cao will attend ATM in Dubai between 28 April-1 May 2025. Dragon Trail is currently delivering marketing services to clients in the UAE, Saudi Arabia, and Oman, and we look forward to strengthening our connections in the region at ATM.

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BLOG

6 Mistakes International Hotels Make with China

14 Mar 2025

These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.

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BLOG

2024 Full-Year Xiaohongshu/RedNote Rankings Report

13 Mar 2025

Discover how posting frequency, follower growth, and content strategies have shaped performance in our first annual Xiaohongshu/RedNote Rankings Report for international travel brands, highlighting top-performing accounts and popular content.

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Company News

Dragon Trail Is Hiring – Join Our Team

11 Mar 2025

Dragon Trail International is looking for a new Market Development Director or Manager to join our team in Beijing or Shanghai. Find out more about the position and how to apply.

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