BLOG
These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.
BLOG
Discover how posting frequency, follower growth, and content strategies have shaped performance in our first annual Xiaohongshu/RedNote Rankings Report for international travel brands, highlighting top-performing accounts and popular content.
Company News
Dragon Trail International is looking for a new Market Development Director or Manager to join our team in Beijing or Shanghai. Find out more about the position and how to apply.
BLOG
The use of AI for tourism and tourism marketing is just getting started. To understand more about how technological advancements are already driving marketing to Chinese international travelers, we spoke to Jaime Gonzalo, VP of Huawei Mobile Services Europe.
Company News
Thousands of Chinese travel agents are now prepared to promote and sell trips to the USA, thanks to incentive promotions by Dragon Trail International to support Brand USA’s new USA Discovery Program for the Chinese market.
EVENTS
Our March 2025 webinar is a must for anyone in the hotel industry looking to launch or improve their China market outreach. We’ll cover what overseas hotels need to know about attracting and accommodating Chinese guests and working with the Chinese travel trade.
BLOG
Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 8-14 February 2025.
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