EVENTS
Dragon Trail’s team will be on site at ITB China from 26-28 May 2026, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.
EVENTS
Dragon Trail will attend the 34rd annual Guangzhou International Travel Fair from 21-23 May 2026. Please contact us to arrange a meeting.
EVENTS
Dragon Trail's Co-Founder and CEO George Cao will join PATA's Annual Summit 2026 in Gyeongju on Tuesday 12 May as one of the moderators of the China Tourism Dialogue panel.
BLOG
How has the Iran war impacted Chinese consumer sentiment about travel to the Middle East, and how should regional travel brands approach the market now? These are the latest insights from Dragon Trail’s consumer research, market intelligence, and strategy planning.
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Dragon Trail’s March 2026 survey of 1,038 Chinese travelers covers May Labor Day holiday plans, the impact of the Iran conflict on outbound travel intention, wellness travel, how social media content inspires outbound travel wish lists, and much more.
EVENTS
Get to know China’s luxury travelers, with new research from Dragon Trail and DONG Connection. Our white paper explores Chinese HNWIs’ travel preferences and behaviors, with a focus on luxury hotels and cruises, and advice on service, technology, marketing, and more.
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The first quarter of 2026 offers several standout examples of how tourism boards can tap into Chinese online trends to raise engagement with destination marketing content. Our rankings report also covers airlines, airports, cruise lines, attractions, hotels, and car rentals.
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China's Labor Day holiday runs from 1-5 May and is a peak period for outbound trips. In Dragon Trail's newest Chinese consumer survey, 24% of those intending to travel outbound in 2026 planned to go during the May holiday. Here are their top destinations and trip plans.
Company News
In 2025, Dragon Trail supported Marriott Vacation Club's China market expansion with increased sales leads through media buy and organic channels, as well as boosting the brand’s reputation on Chinese social media.
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