EVENTS
In Dragon Trail’s May webinar, we’re joined by guest speaker Leon Li from Fliggy, to share exclusive data on how Chinese FITs will be traveling this summer.
BLOG
Most tourism brands and businesses that want to target the Chinese market need to have a Chinese website. But this isn’t so simple as just translating your content into Chinese. Here are 8 mistakes you might be making with your Chinese website.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 March-4 April 2025.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 29 March-4 April 2025
BLOG
Top-performing accounts and content on WeChat in Q1 2025 underscore the strength of regional travel in Asia for Chinese outbound tourists. But we also see significant engagement with content promoting diverse long-haul destinations.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 22-28 March 2025
Company News
On Thursday, 27 March, Dragon Trail helped the Ministry of Heritage and Tourism for the Sultanate of Oman to hold their China launch ceremony at the Four Seasons Hotel in Beijing.
EVENTS
Dragon Trail's Market Development Director Andrés Rodriguez will attend WTM Latin America in São Paulo from 14-16 April 2025, delivering a conference session on Chinese tourism to Latin America on Wednesday, 16 April.
EVENTS
Join Dragon Trail's April webinar to be the first to see the results of our newest Chinese Traveler Sentiment Report. Findings include plans for the May Labor Day holiday and summer travel season, digital touch points for travel, destination perception, and more.
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