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7 Must-Know Xiaohongshu Trends for Travel Brands

02 Sep 2024

Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 17-23 August 2024

27 Aug 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 17-23 August 2024.

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EVENTS

Webinar: Chinese Travel Trends & Golden Week Outlook

25 Sep 2024

Dragon Trail and ForwardKeys are teaming up to bring you a comprehensive look at Chinese outbound tourism just before October’s Golden Week holiday. This is your first chance to see the results of our latest Chinese Traveler Sentiment Report.

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Company News

Dragon Trail Delivers Training to Cambodia Airports

22 Aug 2024

On 1 August 2024, Dragon Trail delivered a half-day training on Chinese tourism and destination marketing to Cambodia Airports in Sihanoukville, as part of Cambodia Airports’ increased focus on destination marketing to boost the brand awareness of Cambodia.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 10-16 August 2024

20 Aug 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10-16 August 2024.

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BLOG

Q2 2024 Xiaohongshu Rankings Report

19 Aug 2024

In Q2 2024, DMOs, airlines, and hotels saw growth, while other sectors, including NTOs, cruise lines, and attractions, faced declines. Creative strategies like events and giveaways proved effective in capturing audience attention.

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EVENTS

Webinar: Xiaohongshu for Tourism Marketing

28 Aug 2024

In Dragon Trail’s August 2024 webinar, we’re joined by Cathy Wu from Xiaohongshu, to share insights on how to use one of China's most popular social media platforms for tourism marketing, with case studies and exclusive Dragon Trail data.

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BLOG

Mafengwo Report on Young Chinese Travelers 2024

07 Aug 2024

Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.

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Brand Rankings

Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 20-26 July 2024

02 Aug 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 20-26 July 2024.

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