Resources - news, events, videos & presentations

BLOG

6 Mistakes International Hotels Make with China

14 Mar 2025

These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.

Read more

BLOG

2024 Full-Year Xiaohongshu/RedNote Rankings Report

13 Mar 2025

Discover how posting frequency, follower growth, and content strategies have shaped performance in our first annual Xiaohongshu/RedNote Rankings Report for international travel brands, highlighting top-performing accounts and popular content.

Read more

Company News

Dragon Trail Is Hiring – Join Our Team

11 Mar 2025

Dragon Trail International is looking for a new Market Development Director or Manager to join our team in Beijing or Shanghai. Find out more about the position and how to apply.

Read more

BLOG

Interview: Petal Ads’ Smart Technology Revolution

05 Mar 2025

The use of AI for tourism and tourism marketing is just getting started. To understand more about how technological advancements are already driving marketing to Chinese international travelers, we spoke to Jaime Gonzalo, VP of Huawei Mobile Services Europe.

Read more

Company News

Dragon Trail Promotes USA Discovery Program to Chinese Travel Agents

03 Mar 2025

Thousands of Chinese travel agents are now prepared to promote and sell trips to the USA, thanks to incentive promotions by Dragon Trail International to support Brand USA’s new USA Discovery Program for the Chinese market.

Read more

EVENTS

Webinar: Hotel Marketing for Chinese Outbound Tourists

13 Mar 2025

Our March 2025 webinar is a must for anyone in the hotel industry looking to launch or improve their China market outreach. We’ll cover what overseas hotels need to know about attracting and accommodating Chinese guests and working with the Chinese travel trade.

Read more

BLOG

Chinese New Year Campaigns for Tourism 2025

26 Feb 2025

Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.

Read more

Brand Rankings

Xiaohongshu Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels–8-14 February 2025

21 Feb 2025

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025.

Read more

Brand Rankings

WeChat Weekly Rankings: Overseas Tourism Brands – 8-14 February 2025

20 Feb 2025

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 8-14 February 2025.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp