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Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 17-23 August 2024.
EVENTS
Dragon Trail and ForwardKeys are teaming up to bring you a comprehensive look at Chinese outbound tourism just before October’s Golden Week holiday. This is your first chance to see the results of our latest Chinese Traveler Sentiment Report.
Company News
On 1 August 2024, Dragon Trail delivered a half-day training on Chinese tourism and destination marketing to Cambodia Airports in Sihanoukville, as part of Cambodia Airports’ increased focus on destination marketing to boost the brand awareness of Cambodia.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10-16 August 2024.
BLOG
In Q2 2024, DMOs, airlines, and hotels saw growth, while other sectors, including NTOs, cruise lines, and attractions, faced declines. Creative strategies like events and giveaways proved effective in capturing audience attention.
EVENTS
In Dragon Trail’s August 2024 webinar, we’re joined by Cathy Wu from Xiaohongshu, to share insights on how to use one of China's most popular social media platforms for tourism marketing, with case studies and exclusive Dragon Trail data.
BLOG
Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 20-26 July 2024.
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