Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 7-13 December 2024.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 7-13 December 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 7-13 December 2024.
BLOG
Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
BLOG
Airbnb China's report looks ahead to the upcoming 2025 Chinese New Year holiday, based on searches and bookings on its platform. The report includes four major outbound travel trends for Chinese New Year destinations and activities.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 30 November-6 December 2024.
BLOG
What did China’s post-pandemic outbound travel market look like in 2024? Here are the 9 trends that defined the year, from high-spending FITs and the growth of Xiaohongshu, to shakeups in the global aviation industry and changes to visa policies.
EVENTS
Register now for Dragon Trail's January webinar, and be the first to see the results of our latest Chinese Outbound Travel Trade Survey, featuring Chinese travel agents' plans and forecasts for outbound travel in 2025.
EVENTS
Dragon Trail will be attending FITUR in Madrid from January 22-24, 2025. Our sister brand TMW (Travel Marketing Watch) is an official media partner of this leading international travel trade fair.
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