The China Starter Pack

The essential market entry kit for travel brands

What is the China Starter Pack?

Are you looking for clear, concise advice and insights about entering the Chinese travel market? Need to decide what your strategy will be, and which platforms to employ to target Chinese tourists? Dragon Trail Interactive’s China Starter Pack is the invaluable market entry kit for destinations, hospitality and service suppliers, tourist and retail attractions.

What does it include?

The travel industry professional’s definitive guide to effective promotion and marketing in China, this primer on Chinese tourism will facilitate the establishment of profitable relationships with the right counterparts in China and improve your ability to successfully welcome the Chinese traveler.

Stay up to date on all the latest news and developments in our monthly intelligence reports, available exclusively to Dragon Trail clients. The reports include research findings on the Chinese outbound travel market, monthly WeChat updates, infographics and more. The China Starter Pack includes a 12-month subscription.

CTW online training program

This eight-hour online self-learning course was developed by the China Outbound Tourism Research Institute and Dragon Trail to empower tour operators to become China-ready. There is also an additional in-depth module developed by Dragon Trail on China’s digital landscape. China Starter Pack members will have access to the courses for one year.

Through Chinese travel review sites and other online resources, quantitative and qualitative surveys of travel professionals in China and an expert appraisal of your appeal to the Chinese market, we can advise on what strategies and activities you can adopt to establish and/or expand your reach to an affluent Chinese audience.

You’ll get two hours of market entry strategic consulting with outbound travel expert, Roy Graff. Dragon Trail’s Managing Director – EMEA, Roy has 20 years of experience working in and with China in the tourism, hospitality, luxury retail and digital marketing sectors. He is also the author of the 2015 book, China, the Future of Travel.

Travel trade marketing campaign

Engaging with China’s travel trade community is a cost-effective strategy for growth and the first step to your B2B strategy. Dragon Trail will introduce your brand to the trade through and EDM to +30,000 verified travel agents, as well as an article on “IN-N-OUT Bound”, a travel trade media WeChat account managed by Dragon Trail Interactive.

Pricing & Who is it for?

Purchased separately, the value of these services is US$7,250. Please contact us for rates, as there are discounts available for members of select travel associations. If you contract any other marketing services or solutions from Dragon Trail within 12 months, we will deduct the cost of the China Starter Pack from the service fee.

The China Starter Pack is ideally suited to businesses and organizations that are just beginning their marketing to China, but can also work well for those who already have Chinese marketing materials in place and want to assess their existing strategy. The products can also be adapted to suit the needs of different destinations and market sectors, from tour operators and attractions to retailers and hotels.

China Starter Pack

Start marketing to Chinese outbound travelers with Dragon Trail
Interactive’s China Starter Pack.

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