Company News
On 22 September, Air Canada and Destination Canada broadcast an hour-long live streaming session from Dragon Trail Studios, promoting new Vancouver flights and Canadian travel. The live session attracted more than 1,300 viewers.
EVENTS
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend World Travel Market in London from 3-5 November, leading a conference session on social listening on 3 November and available for meetings throughout the event.
BLOG
What should the international tourism industry expect from this “Super Golden Week”? We’ve rounded up all the industry reports released so far from Chinese OTAs and travel websites, as well as Dragon Trail’s own research.
Company News
Dragon Trail supported the Chinese travel trade to strengthen their expertise and industry connections in Latin America, through participation in the Pacific Alliance’s VIII Tourism Matchmaking Forum and a FAM trip in Colombia, plus online destination training.
BLOG
With insights covering trends, opportunities, challenges, and forecasts, here are our six top takeaways on Chinese tourism to the GCC region from WTM Spotlight Riyadh and ATM Dubai 2026.
BLOG
Dragon Trail Research surveyed 1,010 mainland Chinese travelers about their outbound trips in 2026, plans for travel during October's Golden Week holiday, overseas destination perceptions, family travel, and their use of artificial intelligence for travel planning,
Company News
Dragon Trail hosted a China-ready training session in Tbilisi, Georgia, together with the Georgian National Tourism Administration. Our CEO George Cao spoke about Chinese digital tools and travel trends with a group of nearly 70 Georgian tourism suppliers.
BLOG
Dragon Trail has fully updated our white paper on Chinese tourism to the Middle East and North Africa, including extensive new Chinese consumer and travel trade research. The report is intended to help guide the recovery of Chinese tourism to the MENA region.
Company News
On 2 September, Dragon Trail helped to launch the inaugural Festival Brasil at Beijing's 798 Art District. A flagship event of the 2026 China-Brazil Cultural Year, this is the first national-level, comprehensive cultural event Brazil has ever held in full scale in China.
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