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Q1 2024 Xiaohongshu Rankings Report

27 May 2024

Which posts and content themes from international tourism brands generated the most engagement on Xiaohongshu in Q1 2024? Is video content really more effective than photos-and-text posts? How did engagement rates change since Q4 2023?

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Brand Rankings

Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 11-17 May

24 May 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11-17 May.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 11-17 May 2024

21 May 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11-17 May 2024.

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BLOG

Chinese Tourism in 2024: Insights from ATM

20 May 2024

At ATM Dubai 2024, we spoke to tourism businesses and destinations from around the world to understand the post-pandemic Chinese outbound travel market, including changes in spending, consumer behavior, and traveler profiles.

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BLOG

Q1 2024 Weibo Rankings Report

13 May 2024

Discover how engagement rates fluctuated across various sectors on Weibo in the first quarter of 2024, and delve into the content strategies driving high engagement, from celebrity-driven posts to hashtag campaigns.

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BLOG

Infographic: Chinese Shoppers in 2024

08 May 2024

Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?

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BLOG

China’s 2024 May Holiday Travel News Roundup

06 May 2024

Where did Chinese outbound travelers go over the 2024 May Labor Day holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.

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EVENTS

ATM Dubai: Dragon Trail Speaking

08 May 2024

Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend ATM Dubai from 6-8 May 2024, speaking at two conference sessions about the Chinese outbound market.

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Sentiment Reports

Chinese Traveler Sentiment Report: April 2024

24 Apr 2024

Dragon Trail's April 2024 consumer survey reveals important insights about shifts in Chinese traveler sentiment and planning behavior, as well as data-driven advice on what travel brands can do to attract the Chinese outbound tourism market.

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