Resources - news, events, videos & presentations

EVENTS

City of Sydney Chinese Digital Workshop: Dragon Trail Speaking

21 Feb 2019

Dragon Trail's Director of Business Development, Saxon Booth, will speak at Asialink Business' and the City of Sydney's "Chinese Social Media and Digital Landscape" workshop on 26 February.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 11 February – 17 February 2019

20 Feb 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of February 11-17, 2019.

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BLOG

Survey: WeChat Mini-Program Use for Travel

19 Feb 2019

A new report from Kueclub and Tencent Research & Development sheds light on how WeChat mini-programs are being used. What does the survey reveal about travel-related mini-programs?

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EVENTS

ITB Berlin 2019: Dragon Trail Attending

19 Feb 2019

Dragon Trail's Managing Director - EMEA, Roy Graff will be attending ITB Berlin from 6-10 March, 2019, and is available for meetings at the event.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 4 February – 10 February 2019

15 Feb 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attraction and hotels, for the week of February 4-10, 2019.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 28 January – 3 February 2019

13 Feb 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attraction and hotels, for the week of Jan. 28 - Feb. 3, 2019.

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BLOG

4 Ways to Use QR Codes in Chinese Tourism Marketing

13 Feb 2019

How can you use QR codes to attract and cater to Chinese tourists? Here are four strategies, as well as examples of our favorite QR code designs for WeChat.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 21 January – 27 January 2019

30 Jan 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attraction and hotels, for the week of Jan. 21 -Jan. 27, 2019.

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BLOG

2018 Q4 and Full-Year WeChat Rankings

30 Jan 2019

The 2018 WeChat Rankings Report reveals the top accounts, most successful content strategies, and other trends for travel brands' official accounts on WeChat in 2018.

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