Resources - news, events, videos & presentations

EVENTS

Webinar: B2B Digital Marketing Tools for China

12 Jun 2019

In Dragon Trail’s July 17 webinar, discover the best and newest digital tools for working with the Chinese travel trade, including online trade shows, WeChat pop-up stores, and more.

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BLOG

Interview: Travel Influencer of the Year, Ye Ziyi

12 Jun 2019

Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 3 June– 9 June 2019

13 Jun 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 3-9 June, 2019.

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Company News

The Next Travel Market (TNTM) Launched for Chinese Outbound Tourism

10 Jun 2019

Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.

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BLOG

Must-Know Short Video Platforms to Attract Chinese Tourists

05 Jun 2019

If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 27 May – 2 June 2019

05 Jun 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of May 27-2 June, 2019.

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BLOG

9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 20 May – 26 May 2019

29 May 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of May 20-26, 2019.

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EVENTS

Scotland China Ready 2019 Conference

28 May 2019

Dragon Trail's Sienna Parulis-Cook is speaking at second annual Scotland China Ready Conference in Edinburgh on 11 June, 2019. Organized by the Edinburgh Tourism Action Group, the conference is aimed at consumer-facing tourism businesses across Scotland.

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