Virtual FAM Trip for the Chinese Market: South African Tourism

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Virtual FAM Trip for the Chinese Market: South African Tourism

In March 2022, South African Tourism worked with Dragon Trail International to run a two-day virtual FAM trip for Chinese travel trade professionals, as part of the tourism board’s online roadshow in China. With three local guides, the FAM trip took viewers from Cape Town to Durban, including a helicopter ride, ziplining through the rainforest, touring top hotels and more.

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