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  • Descubriendo al Turista Chino

    Dragon Trail Interactive partnered with tourism PR and marketing agency Interface Tourism Spain to co-organize ‘Thinking in China: Discovering the Chinese Tourist’, a presentation and panel discussion on marketing to Chinese tourists, held at the Thyssen-Bornemisza Museum in Madrid on 21 March, 2018.

    Dragon Trail’s Managing Director – EMEA, Roy Graff, and Business Development Manager, Jose Sanchez, presented on Chinese travel trends – including popular destinations, market segmentation and the rise of independent travel. They  also introduced new digital developments in China, with recommendations for both B2B and B2C digital strategies, alongside relevant case studies.

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