The Chinese Traveler’s Digital Journey

How do Chinese travelers use social media and other digital tools to plan, book, navigate, and share their trips overseas? And how can tourism destinations and travel brands tap into these digital trends to inspire Chinese visitors and get added to their itineraries?

In this webinar, Dragon Trail shares findings from our latest consumer research on Chinese travelers’ digital use throughout their trips; insights on the strategies and themes for standout social media content by travel brands; and the top trends influencing Chinese social media today.

The session is intended as an introduction or refresher on China’s digital landscape in 2026, with practical advice and case studies for tourism brands and businesses, including destinations, hotels, and attractions.

If you are unable to view the video, please change your location in the top right corner of the navigation menu.