New Zealand Specialist Program

In 2025, Dragon Trail helped New Zealand to upgrade their Chinese travel trade marketing with the launch of the all-new 100% Pure New Zealand Specialist Program.

This easy-to-access training program for travel agents is available through the Training section of the Tourism New Zealand Trade Marketing Hub and hosted on Dragon Trail’s China Travel Academy, a WeChat-based e-learning platform. The program is divided into two parts, with a basic foundation course to start, followed by an advanced follow-on program.

The eight foundation courses provide travel agents with practical information and essential knowledge about traveling to New Zealand, including climate, getting around, year-round experiences, Māori culture, and introductions to different regions of the country. Travel agents need to complete the eight foundation courses to receive a personalized Graduate Specialist certificate, and access to the New Zealand Specialist Program’s advanced courses, which offer diverse, in-depth ideas and inspiration for designing travel products, with new content added regularly.

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