Marketing Tourism to Chinese in Europe

There are around 2 million Chinese already living in Europe and free to travel in the region. This webinar will help you to understand the local Chinese market in Europe, how to target this often overlooked demographic, and the benefits of doing so.

Content and speakers include:

– Research by Wonderful Copenhagen on Chinese student travel in Europe
– Insights from OTA and travel media Kaytrip on local Chinese travel and travel marketing in Europe from the 2020 summer season
– Guest speaker Zhang Jin: A Berlin-based KOL, best-selling author, and Brand Founder of Traveling Sisters – an award-winning Chinese tourism media platform with more than 1.1 million followers
– Case study on marketing Eurostar to local Chinese in Europe, from Dragon Trail’s Managing Director for EMEA, Roy Graff

If you are unable to view the video, please change your location in the top right corner of the navigation menu.