Influencer Marketing for Chinese Outbound Tourism

What are the must-know developments in influencer marketing to reach Chinese outbound tourists? In Dragon Trail’s August 2025 webinar, we cover new kinds of influencer marketing, new social media advertising channels, new target demographics, and how to work with key opinion leaders (KOLs) to promote new destinations and brands. Using recent case studies from Australia to the Arctic, we’ll show you how to work with Chinese influencers to promote travel sales, develop brand awareness, and expand market reach.

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