Brand USA Discovery Program for China 2024

The USA Discovery Program is a digital resource for the travel trade, with learning modules, marketing materials, and sales tools. To commemorate the 5th anniversary of the global program, Brand USA launched an updated and upgraded version in 2024, bringing it to the Chinese market for the first time.

Dragon Trail provided technical support to launch the program as a WeChat mini-program, and we have promoted it through online webinars, EDMs and SMS marketing, WeChat articles and private WeChat groups, offline events, and a three-month incentive program for the Chinese travel trade to encourage competition among and within travel agencies to achieve high completion rates for the course. By the end of the first sixth months, the mini-program had achieved extraordinary results, with more than 2,000 travel trade professionals obtaining more than 700 certificates, and close to 18,500 badges. The number of mini-program users and certificates earned during the incentive period was more than double the initial target.

If you are unable to view the video, please change your location in the top right corner of the navigation menu.